Enthusiasm is an important part of UX. The designers I’ve worked well with are idealists, they see the world as something that can be fixed, improved and reimagined. I’ve found this quality to be a welcome addition to the product design effort but it has to be kept in check and continually backed up.

UX is a crucial component of modern web design, and users’ expectations are constantly shifting. Though we cannot see into the future, changes made throughout the last decade indicate that adjusting for user needs has never been more crucial. To get ahead

Basis of the design process to avoid wasted time and rework

The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behaviour have a very long shelf life. What was difficult for user twenty years ago continues to be difficult today — J. Nielsen

Empathy, draws on our ability as researchers and designers to see the world through other people’s eyes, feel what they feel, and experience things as they do. We do this by adopting humility and choosing to understand the ideas, thoughts, and needs of others instead.

When you first start in any profession, it’s pretty easy to come down with a bad case of Imposter. There are so many different ways to measure personal growth and success, and we hope this helps.