XIMNET Awarded to Revitalise Warisan KL Digital Platform - Journal

FOR IMMEDIATE RELEASE

The launch of Kreatif KL in The Downtown Kuala Lumpur

AI-generated Summary

Kuala Lumpur, 12 November 2024 – XIMNET Malaysia Sdn Bhd (“XIMNET”) is delighted to announce its appointment as the digital agency for Warisan KL, the national-scale initiative dedicated to revitalising the heart of downtown Kuala Lumpur through heritage, creativity and culture.

In line with Warisan KL’s mission to transform Kuala Lumpur into a vibrant cultural and creative district, XIMNET will lead the comprehensive redesign and rebuild of the Warisan KL website, underpinned by the agency’s proprietary XTOPIA CMS platform with AI-capabilities to deliver a future-ready digital experience for residents, creatives, visitors and stakeholders alike.

Objective & Strategic Imperative

Warisan KL’s website presents the story of Kuala Lumpur’s iconic meeting of the Klang and Gombak rivers, historic precincts and cultural identity, inviting exploration of the “five vibrant precincts that bring the city centre to life”.

XIMNET’s engagement is framed around supporting this mission through three interconnected goals:

Elevated storytelling & brand alignment: To reflect Warisan KL’s distinct positioning as a culture-based urban renewal initiative that harnesses heritage, creativity and tourism for inclusive economic growth.
Outstanding user experience across audiences: To ensure the website serves the needs of curious visitors, local communities, creative talent, entrepreneurs and partners, with seamless navigation, clarity and mobile-friendly design.
Scalable content and engagement platform: To empower Warisan KL’s team to publish dynamic content, event listings, district updates and creative-economy resources easily, supported by AI-enabled workflows for smarter tagging, search and insights.

Kreatif KL Festival Launch Video

Approach & Deliverables

Drawing from best practices established in XIMNET’s previous work — including the Kreatif KL Festival case-study, the project will be executed in clearly defined phases to deliver both visual impact and operational efficiency.

Key deliverables include:

Discovery & audience profiling: To map Warisan KL’s primary user segments and content-needs, informed by heritage/creative-industry dynamics.
Design language & brand-expression: Adopting visual motifs derived from Malaysia’s heritage and creative culture, inspired by previous work (for example, the Kreatif KL website used songket-pattern motifs and vibrant colour palettes to reflect cultural identity).
Advanced content architecture & CMS build: Powered by XTOPIA CMS, with AI-assisted tagging, filtering and search capabilities to support event-listing, programme discovery and stakeholder engagement.
Responsive & performance-optimised build: To ensure fast load-times, mobile optimisation, accessibility compliance and future-proof scalability given anticipated traffic growth as Warisan KL advances its agenda.
Analytics & insights dashboard: To provide Warisan KL with actionable data on visitation, content engagement and user journeys to inform ongoing content strategy.

Snapshot of the Kreatif KL Festival Launch Event

About XIMNET

XIMNET Malaysia Sdn Bhd is a full-service digital agency specialising in website strategy, design, technology and content management solutions, helping organisations redefine their digital presence through modern experience-driven platforms.

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