Thanks to Google Analytics and other AI tools available for subscription, getting to know your user’s behaviour is much easier compared to what you gain from social media channels. Spending on maximising your website’s potential offers a better return on investment. By understanding how your users are consuming your website’s information, you get a better sense of how to improve your next digital marketing strategy.

A well-designed website takes away unnecessary customer support as well. Most users prefer self-service options whenever possible so keeping your information accessible and searchable is an essential part of good customer service.

The trouble with the website, however, is the amount of work involved to manage your content across multiple engagement channels. How can we make the same set of content available and shared across the many channels you are using (social media, app and perhaps even other IoTs)? Innovative brands may have considered moving into asset management platforms or headless CMS but not many are successful in the transition because the approach of managing content is often too technical for business owners or non-developer to comprehend.

Content sharing should be intuitive and easy to setup, so our team has recently embarked on designing a new way to manage digital content. For a start, we want to make digital content (or website in this case) available for AI Chatbot to use as its knowledge base through XYAN. One of the main challenges to achieving this goal is to make website content ‘understandable’ by AI to produce meaningful answers and output. XYAN is currently in Beta version and will soon release its latest version by the first quarter of the year.