25 Years of Good

25th anniversary

Through the Shifting Sand

The stakes are higher. But the call remains the same.

The best way to predict the future is to create it.

— Peter Drucker

I have witnessed the waves and waves of technologies over two and a half decades. I saw the rise to prominence of Internet Search, the supposed extension to our human minds, helping us to know and to remember. The birth of Mobile that further extends our ability to act as fast as we can think. The rise of Cloud Computing and the explosion of Social Media that saturate our lives with everything digital. The world as we knew it, is unrecognizable at the turn of each technological bend. For better and for worst.

And now, the dawn of AI.

Each shift has come faster, more powerful than the last. And each time, we’ve had to ask the hard questions: How do we keep up? What do we hold on to? What do we let go of? And most importantly—how do we make sure we are not just swept along.

Today, AI is not just a fad; it is a fundamental shift. It reflects how we value our lives, and it will show in the way we are using technology. It's changing how we see ourselves, how we learn, how we work, how we think. For some, it screams of an apocalyptic age. For me—and for us at XIMNET—it feels like a profound responsibility.

2008, XIMNET at Gopeng

2017, XIMNET at Jogja

2012, XIMNET at Maldives

2017, XIMNET at Jogja

Technology as Stewardship

I’ve come to see our work not just as a relentless pursuit of technological novelty for itself, but as stewardship. We are entrusted with these powerful tools. And it matters deeply what we do with them. It matters where our heart is when we are at the starting point. That is because where our heart is, that is where we will arrive at, eventually.

We are now building RAG chatbots, AI-driven content systems, and intelligent workflow agents. We will eventually move into large scale systems, robotics or whatever the future brings. These aren’t just technical feats—they are new vessels for human creativity, connection, learning, and action.

But the question remains: Who do they serve?

And my answer is clear: they must serve everyone, under God’s world. The small as well as the mighty. The non-profits as well as the multinationals. The student in a remote town and the teacher amongst the urban poor. The single mother running a home business and the father raising a child by himself. The company trying to do more with less and the corporation that wants to achieve more and make a bigger positive impact.

Because if technology only serves the strong, it will deepen the divide. But if guided well, it can be the great equalizer. The end of our work is not technology, or even profit. The end of what we do is the good of everyone.

The Journey

XIMNET 25-Year Timeline

2000: The Beginning

XIMNET was born out of a simple but powerful belief: that technology, creativity, and purpose could come together to shape meaningful digital experiences. In a time when websites were mostly static and transactional, we set out to design digital solutions that connect, engage, and elevate. What began as a small team with a big vision laid the groundwork for a journey defined by passion, innovation, and relentless curiosity.

2004: First Breakthrough Application

Our capabilities grew with our ambitions. In 2004, we developed and launched SWIRL, our first large-scale content management system. SWIRL was adopted by enterprise clients across Malaysia such as Sime Darby, Bank Islam, AAPA and more. This marked our entry into the world of scalable, dynamic digital platforms. It laid the foundation for a generation of projects built on modular thinking and robust architecture.

2007: Innovation in Motion

Recognizing the need for a more powerful, intuitive digital platform, we introduced XTOPIA — our proprietary Content Management System. Designed with flexibility and ease of use in mind, XTOPIA enabled organizations to manage their digital presence with confidence. This milestone marked our transformation from a service provider into a product innovator, capable of delivering enterprise-grade solutions with lasting value.

2012: Going Global

As our reputation grew, so did our reach. In 2012, XIMNET expanded beyond Malaysian borders and began working with clients in the Maldives and Southeast Asia. These collaborations allowed us to apply our expertise across diverse markets and industries, strengthening our understanding of regional digital behaviors and needs. We became not just a local agency, but a regional partner in digital transformation.

2014: Evolving Our Craft

XTOPIA was reinvented from the ground up. We integrated no-code capabilities and a flexible workflow builder, enabling enterprise clients to configure powerful digital experiences without writing a single line of code. This evolution shifted our role from solution implementers to experience enablers — empowering our clients to build, adapt, and grow on their own terms.

2019: Empowering with AI

Anticipating the future of digital interaction, we began investing heavily in artificial intelligence. From R&D to production, our team pioneered AI-powered tools such Chatbots and intelligent workflow automation. In the same year, we partnered with PETRONAS Dagangan to launch MeVA, a nationwide digital touchpoint and chatbot that redefined customer engagement for the brand. This year was a tipping point — when innovation met real-world impact.

2020: Resilience Through Crisis

The COVID-19 pandemic brought uncertainty, but also opportunity. XIMNET transitioned into full remote operations while actively helping clients pivot to digital-first strategies. Amid global disruption, we launched XYAN, a no-code chatbot engine aligned with our vision of giving users more control and autonomy in managing AI-powered interactions. The year tested our resilience — and confirmed our readiness for the future.

2021: A Refreshed Identity

We took a step back to look inward and renew our commitment to the values that shaped us. The result was a new brand ethos: “Nurture The Good.” This wasn’t just a slogan — it became a guiding principle in how we lead, design, build, and serve. Our focus shifted beyond outcomes to impact — on clients, users, communities, and the digital ecosystem as a whole.

2024: Platform as a Service 2.0

XTOPIA reached new heights as a full-fledged SaaS platform, offering integrated solutions for websites, AI tools, and automation. With smarter architecture and token-based services, our ecosystem now supports a range of digital tools — from RAG AI Chatbots to AI Banner Generators — all under one roof. XTOPIA 2.0 represents our commitment to continuous reinvention and democratizing access to intelligent digital solutions.

Now: 25 Years of Good Fruit

This year, we celebrate a quarter-century of exploration, creation, and transformation. Through highs and lows, we've remained rooted in our belief that technology, when nurtured with purpose, yields good fruit. We honor the clients who trusted us, the team who built alongside us, and the countless moments that shaped our journey. With gratitude, we look ahead — to sow the next generation of ideas, empowered by AI, guided by values, and driven by a spirit of good.

I’ve come to see our work not just as innovation, but as stewardship.

A Team That Believes

Frankly, none of this would be possible without the people beside me. Our team at XIMNET is not just skilled—they are heart-driven. Many of them have walked with me for years, growing not just in ability, but in wisdom. I’ve seen interns become leaders, coders become mentors, and designers become mothers. We’ve cried through losses and laughed through breakthroughs. We’ve prayed together when we didn’t have answers, and we’ve celebrated when the fruit came unexpectedly.

This company is a family, and what binds us is not code—it’s calling.

Design Thinking with Genovasi

2015, XIMNET Project Kit

2010, XIMNET at Bali

2013, XIMNET at Gambang

The Future We're Building

As we enter the next chapter, we are transforming XIMNET into an AI-first agency. Not because it’s trendy, but because we believe we can help shape this wave for good.

We are:

Training our people to be AI-native in mindset, people-centric at heart.
Building systems that simplify, clarify, and dignify human work.
Partnering with clients who want to use innovation to better people's lives.

And we’re doing it with our feet grounded in something deeper: faith, integrity, compassion.
We believe AI should not replace people, but restore them—to more meaningful, creative, impactful work. To lives with more presence, not more pressure.

...we’re doing it with our feet grounded in something deeper: faith, integrity, compassion.

My Personal Reflection

As I reflect on these 25 years, I feel deep gratitude—but also a sense of trembling. The wave has grown. The stakes are higher. But the call remains the same.

I’m no longer the young man with boundless energy and endless nights. I’m now a husband, a father to three, including a newborn son who reminds me daily of the kind of future I want to help build.

I want him to grow up in a world where technology serves the human spirit. Where systems are just, tools are kind, and people are not lost in the noise—but seen, heard, and empowered.

That’s the legacy I hope we’re building at XIMNET. One codebase at a time. One relationship at a time. One wave at a time.

Thank you to every client, teammate, and friend who has walked with us. Your trust has been our anchor, and your partnership, our propulsion.

Here’s to the next wave—and the next 25 years.

"Nisi Dominus Frustra, All things are in vain without God."

— Wiley Chin, CEO of XIMNET Malaysia

Scale with us

XTOPIA Chatbot is built with Microsoft Azure Bot Service and IBM Watson technology which are powered by the latest innovations in machine learning. It is able learn more with less data.

Data Privacy

You maintain the ownership of your bot data, insights and training. As workspace is private, no information of your data will be shared to the public. The technology can be embedded across a variety of channels to deliver consistent customer experiences that are valuable, private and secure.

Smart & Intelligent

NLP understands the language of your industry and taps into deep domain knowledge to help you make more informed decisions faster. It can ingest, enrich, and normalize a wide variety of data types without any additional integration, allowing you to make use of data from a broad range of sources with ease.

Seamless and Consolidated Experience

XTOPIA provides a suite of readily available apps to support your digital communication and IBM Watson is integrated into XTOPIA Chatbot directly hence you do not need to relearn any new interface or hold multiple login accounts to manage your online tools.