Delivering A Brand New Brand Experience In The Edgenta Way - Portfolio

XIMNET outperformed its competitors and was appointed by UEM Edgenta to be the digital agency to redefine its digital touchpoint by delivering a fresh face for its website. The key goal of the website is to position UEM Edgenta as a global brand in Asset Management & Infrastructure Solutions.

SCOPE OF WORK

In the duration of three months, XIMNET has successfully delivered the following solutions: Digital Communication Strategy and Creative Web Design to increase brand awareness and bring business opportunities through the digital touchpoints. A new brand identity was designed and incorporated in the project to elevate UEM Edgenta's brand positioning as a forward-looking organisation. As part of the engagement plan, UEM Edgenta intends to develop a full-fledged membership system for Edgenta Academy within the website which allows members to sign up for training online.

CLIENT'S PROFILE

UEM Edgenta is a leading Asset Management and Infrastructure Solutions company in the region and a subsidiary of UEM Group. Their expertise covers Healthcare Support, Property & Facility Solutions, Infrastructure Services, and Asset Consultancy.

Website URL: www.uemedgenta.com

THE RESULTS

The project has successfully achieved the following milestones:

The website serves up to 65,000 pageviews within the first month. Now, users are able to identify the multiple core sectors UEM Edgenta is driving on the homepage alongside with its outstanding key facts and figures as part of the communication strategy. New brand visual, tone and identity are used in various channels to communicate the evolution of the organisation as well.