An Investment Website Unlike Any Other With Affin Hwang Asset Management - Portfolio

As its continuous effort to deliver better customer service experience to investors, Affin Hwang Asset Management engaged XIMNET to reinvent its website. The first part of its effort in providing improved user experience was launched in May.

SCOPE OF WORK

XIMNET has successfully delivered the following solutions: Digital Communication Strategy and Creative Web Design to build prominent online brand awareness and increase onboarding opportunities. Affin Hwang Asset Management website is fully integrated with its back-end fund information through API, providing accurate daily fund performance automatically and seamlessly across all digital channels.

CLIENT'S PROFILE

Affin Hwang Asset Management Berhad (“Affin Hwang AM”) is an independently-managed, bank-backed asset management ﬁrm that started its roots in 2001, serving the needs of corporates, institutions, pension funds, government-linked companies, high net worth individuals and the mass affluent.

Website URL: https://affinhwangam.com/

THE RESULTS

The website full features are optimised for all mobile devices. Investors can also compare funds with the no-code Fund Comparison Tool on the website. Other online tools developed on top of XTOPIA Workflow Builder include Risk Profiler, Retirement Calculator, and Education Calculator. Alongside with its Digital Investment Advisor, NADIA will be fully integrated to perform bot-to-page interaction to serve users in most innovative ways in making investment decisions through the website.