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A Digital Investment Advisor Unlike Any Other With Affin Hwang Asset Management
Looking to deliver a fresh customer service experience to investors, Affin Hwang Asset Management engaged XIMNET to pilot NADIA. Short for "Not Another Digital Investment Advisor", the project aimed to give investors 24/7 access to a wealth of vital information, along with reducing the burden of their customer service team.
SCOPE OF WORK

In the duration of three months, XIMNET has successfully delivered the following solutions: Chatbot Design, Conversation Flow Design and API Integration to help users around the Affin Hwang Asset Management website. Currently, NADIA handles various common tasks, such as Balance Enquiry and Recent Transactions Enquiry, along with being capable of answering a myriad of FAQs.
CLIENT'S PROFILE

Affin Hwang Asset Management is one of the top-three largest players in Malaysia today and manages over RM52 billion (as at 30 June 2019) in assets for retail and professional clients.

Website URL: https://affinhwangam.com/

THE RESULTS

The project has successfully achieved the following milestones:

NADIA now handles more than 30% of all Affin Hwang Asset Management's incoming customer service requests, with over 12,000 user sessions processed in 2019. Plans to extend NADIA's capabilities is in the pipeline, starting from onboarding new investors as well as to service existing investors better through i-Access Member's Portal and Mobile App. 
WE DELIVER REAL RESULTS
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