You never get a second chance to make a first impression -- that’s why your homepage is undoubtedly one of the most important web pages on your website.
For any given company, the homepage is its virtual front door. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button.
What makes a website's homepage design brilliant then? Well, it takes more than looks alone -- it also has to work well. That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains. But before we dive into the examples, let's dissect some of the best practices of homepage design.
What to learn from this design:
Thanks to the effective use of visual, this banner is simple yet strong to communicate Sime Darby's brand. It hits the target when brand identity is done explaining at just the first impression. Natural and nurturing, the rightly focused image has all components of life sustainability to tell the brand's story.
The communication flow here is such that the user perceives the message first, followed by the CTA to explore more. Goaled.
What to learn from this design:
What's worth noting here is the use of unoccupied space, blend of colours that creates depth, and customer-centric design. The CTA here is direct - the audience would understand that they're selling a product. Display of the product also encourages the audience to learn more before conversion.
What to learn from this design:
Who says corporate websites have to look boring? Well, at least, "just another stuffy enterprise" isn't the feeling you get when you arrive at MyCEB's website. Here's one with good use of a top trend design style - bold vibrant colours - they produce contrast, making the words and images stand out on the page. This highers the chance your audience would be enticed to find out more.
What to learn from this design:
The use of grid layout here is a clever one, and it fulfills its purpose of getting longer message displayed without making it look messy. With F-shaped reading pattern in mind, title is set at the left and sided by an elaboration. Plus, the elaboration is also extremely readble! The image is not only positioned thoughtfully, but also persuasive because the use of their CEO's high-res portrait does affirm the brand's sincerity, before audience could respond with trust.
What do you think of these homepages? Which are your favorites? Share with us on Twitter by mentioning us @ximnetmy.