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What To Do After A Website Relaunch
Image taken from Unsplash.
Relaunching can be a good thing as it allows you to deliver the best user experience possible for your audience, a chance to refresh your brand and improve the bottom-line for your clients.
But that is only if you do it for the right reason and you plan the site migration properly.

You know the old saying by Benjamin Franklin: “if you fail to plan, you are planning to fail”.

If you plan and execute your relaunch successfully, this will give you the best chance of catching any problems as early as possible and to make the process a smooth one.

Because you do not want to go through the headache of a botched migration. Here's a list of to-dos if you have relaunched your website.
Bintang Capital Partners Website
What To Do After Relaunching Your Website
  1. Submit a change of address via Google Search Console.
  2. Submit new XML sitemap.
  3. Update all social media bios with new URLs.
  4. Crawl the new site and check that the redirects are working, all internal and external links are working, and fix any 404 pages.
  5. Crawl the list of URLs that you have extracted originally and verify their redirects.
  6. Add annotations on Google Analytics to make sure you know when the site has relaunched and subsequent changes.
  7. Update backlinks with new URLs by contacting those who have linked to you.
  8. Continuously monitor the web traffic, engagement and conversion as well as page speed.
  9. Test the mobile friendliness of your site using the Mobile Usability feature of Google Search Console.
  10. Benchmark those performance metrics against the old site.
  11. Reach to the authoritative sites that link to you and ask them to update the link to the new site.
  12. Monitor the indexed page count via Google Search Console and using the site: search on Google.
  13. Monitor your search rankings over time.
  14. Keep control of the old domain just in case of any issues.
  15. Organize new usability testings of the new site.
  16. Launch your relaunch campaign.
This article is written by Ahmed Khalifa on Web Designer Depot here.
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