As humans, we crave being a part of things. Enterprising content marketers have capitalized on this, crafting articles that celebrate a sense of community.
This isn’t a new idea; I remember receiving email forwards (back when those were actually a thing) that did this. You know the ones – “You know you are from New York when…” The more recent reincarnation of this sort of thing are, of course, in listicle format, with a headline that invites you to learn more.
Most of us can probably identify with something in that post, which is part of why it has been shared so many times. It’s also been shared so much because it is amusing, and because of the great visuals (crudely drawn as they are).