Image credit: Web Designer Depot
In user experience, friction is anything that prevents users from accomplishing their goals. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates users to the point of abandoning their tasks. In this article, you’ll find how to improve the UX for your users by reducing friction.
Uber knows that the fewer steps involved in a task, the less friction. (Image credit: Web Designer Depot)
Amazon dash button
Friction can prevent mistakes by asking for confirmation. A user must confirm a delete action by actually typing delete.
Having a user journey map would make it easier to spot frictions in an experience. (Image credit: Effective UI)
Chunking prevents overwhelming the brain with too much information at once. Facebook uses a process of chunking to display a progress through a sequence of logical and numbered steps.