If you want to take the hard work out of it, there are various platforms that help you to create engaging, visually attractive newsletters. Mailchimp is a particularly good one, but you have many to choose from. Some people prefer to use Photoshop and hand code, but this requires a little more knowledge.
Platforms like Mailchimp will cover all of the above design aspects for you. They will help you to create campaigns in a strategic manner, step by step. You’ll be able to choose from various templates that help you lay things out in an appropriate style; you’ll have drag and drop options to place your dividers, content blocks and images, and you can even add buttons that encourage people to click through to web pages.
You’ll also have reasonable scope for reformatting, you can keep all your email lists in one place, and you can duplicate campaigns and change the details each time for swift send outs in a consistent format. Lastly, you can add a footer and put your social media links in the form of icons, making it easy for people to follow you with a couple of clicks.
You’re almost ready to go…