Important visual cues include, but are not limited to, shape and color. They attract the attention to the placement of the button.
However, when the prospect is at that point where they need to make up their mind, they’re interacting with the copy.
A minor change on the page can have a huge impact on conversion rates.
Making a small change on the button copy is actually a pretty minor change on the page as a whole.
However, it has a much bigger impact on the decision-making process of the potential customer, and, as a consequence, the conversion rate.
It is very important to test the variables on your CTA button, regardless of what you’re selling. They are a crucial element of both the landing page, and the conversion funnel, and paying attention to detail makes sense.