“We really believe that charities can be beautiful,” Letta said. “You should want to wear a charity, to be really proud to wear a charity T-shirt because it's beautiful, and because you want to support that organization.”
This doesn’t just apply to donors and advocates. It applies to charity: water’s own teams as well.
“Even internally, we brand everything — our onboarding, our decks, our performance reviews,” Letta added. “We really believe in excellence, and we believe in putting our best foot forward, and always looking our best.”
Most importantly, this commitment to branding helps charity: water stand out from the noise and continue to spread hope and inspiration.
“There's so much amazing content out there — not just from nonprofits, but from all brands,” Letta said. “So how do we stay unique? We're constantly trying to push forward and find a new way to innovate. Whether it be through storytelling or design, we continue to be cutting edge in the way that we think about our brand.”
What do you think of charity:water's approach in branding and designing? We would like to hear from you on
@XiMnetMY.