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The second unintended consequence is that using shortcut language can lead us to lose sight of what the real end goal is. You start seeing and responding to company problems rather than people problems.
For example, How do we increase usage of this feature? is not something any of your customers care about. Uttered in this manner, you’ll probably start thinking about solutions that are also company-centric, like making the feature more prominent, constantly reminding people the feature exists, etc.
These tactics only work if awareness of your feature is the main problem. But if usage of your feature is low, it’s more likely that the thing just isn’t valuable enough for people. But it’s hard to see that when you don’t ask the question in a people-centric way.
At the end of the day, language is a small thing, but I believe it matters immensely. Pay attention to the way you talk about the work you’re doing. If you design for people, use people language.