Accelerated Mobile Pages is an open-source Google imitative that is designed to create pages the load quickly on mobile devices.
Create AMP versions of landing pages to make best use of the technology. These pages use the AMP HTML format and AMP JavaScript and it’s an ideal solution for websites that do a lot of online advertising or send users to specific locations.
The big bonus is that AMP pages load pretty much instantly. The downside is that it’s a little more work on the back end.
There’s plenty of information about the
AMP Project available.