Properly organized and readily available content is key to making websites and mobile applications appealing to their expected users. Recent trends concentrate on eliminating unnecessary distractions and instead, shining the spotlight on what is truly relevant: content.
Creating content-centered experiences involves either using a design highlighting content or having the content itself frame the design. Your ultimate goal should be to ensure there is nothing obstructing a user’s exposure to your website or application’s content. Designers typically begin by removing excessive visible clutter, which helps them concentrate on the essence of the message they want to convey. Visual features of this design strategy include:
- Precise Visual Order. A well-ordered design facilitates and expedites a user’s ability to comprehend content. Powerful visual signals, such as using dissimilar colors for call-to-action links, are great means of guiding a user’s focus on specific interactive features and significant information.
- Operative Decluttering. Eliminating irrelevant and otherwise useless details helps magnify important information, creating a more concentrated experience.
- Whitespace. Increasing the amount of space between content grants it room to breathe and dramatically enhances a user’s experience.