Visual design is not only about feel and appearance. You know you have a good design when your interface is simple, functional and responsive.
1 TYPOGRAPHY
Fonts should be legible and appropriate for what you are communicating.
2 COLOR
Use no more than 5 colors in a single layout by using different shades of a color to distinguish.
3 CONTRAST
Contrast is an accentuation of the differences between elements. Key elements can be emphasized according to different colors, shapes and sizes.
4 SYMMETRY
Visualizations should represent their values proportionately to maintain balance.
5 FRAMING
Highlight contents and elements effectively.
6 ICONOGRAPHY
Icons should be simple, easy to understand and universal to enhance comprehension, never distract.
7 ILLUSTRATION
Illustration should match tone and subject matter. Only include if it enhances the content.
8 REPETITION
Connects individual elements together and maintain consistency.
9 FLOW
A layout with clear direction helps audience to understand contents easily.
10 COMPOSITION
Present contents in a way that guides audience through scale, depth and hierarchy.
Now you can produce a good visual design anytime!
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