Visual design is not only about feel and appearance. You know you have a good design when your interface is simple, functional and responsive.

Visual design is not only about feel and appearance. You know you have a good design when your interface is simple, functional and responsive.

1   TYPOGRAPHY

Fonts should be legible and appropriate for what you are communicating. 

2   COLOR

Use no more than 5 colors in a single layout by using different shades of a color to distinguish.

3   CONTRAST

Contrast is an accentuation of the differences between elements. Key elements can be emphasized according to different colors, shapes and sizes.

4   SYMMETRY

Visualizations should represent their values proportionately to maintain balance.

5   FRAMING

Highlight contents and elements effectively.

6   ICONOGRAPHY

Icons should be simple, easy to understand and universal to enhance comprehension, never distract.

7   ILLUSTRATION

Illustration should match tone and subject matter. Only include if it enhances the content.   

8   REPETITION

Connects individual elements together and maintain consistency.

9   FLOW

A layout with clear direction helps audience to understand contents easily.

10   COMPOSITION

Present contents in a way that guides audience through scale, depth and hierarchy.

Now you can produce a good visual design anytime!

Now you can produce a good visual design anytime!

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